TVS Emerald — the real estate arm of the TVS Group, formally incorporated as Emerald Haven Realty Limited in 2012 — has its roots in Chennai. The TVS Group was started by T. V. Sundaram Iyengar in 1911 at Madurai, and over more than a century it has become synonymous with Trust, Value, and Service across businesses ranging from two-wheelers to automotive components. The TVS Group today spans over 50 group companies, 50,000 employees, and an annual turnover of over USD 8.5 billion. The real estate vertical carries that institutional weight directly into its residential product.
TVS Emerald launched Elements in July 2023, describing it as the biggest real estate launch in Chennai in a decade — a project offering 100% Vaastu-compliant residences and a holistic lifestyle with over 50 amenities built around the concept of the five elements. That project is TVS Emerald Elements in Kovilambakkam, and it is the developer's first and, to date, only address in this specific locality.
In FY 2023, TVS Emerald sold more than a thousand units and earned over INR 925 crore in revenue — a scale that reflects how seriously the developer pursues the Chennai mid-to-premium segment. TVS Emerald has also signed a platform agreement with HDFC Capital for Rs 1,000 crore towards plotted developments, signalling a financial depth that supports multi-project delivery across cities. The developer is active across Chennai, Bangalore, and Coimbatore, with more than 20 completed projects and 8 ongoing at last count.
TVS Emerald Elements is a 6.56-acre residential project currently being built in Kovilambakkam, Chennai, featuring four towers with each building reaching 18 floors. The developer has planned 820 units in total, available as 2 BHK and 3 BHK apartment layouts. Unit sizes range from 934 sq. ft. to 1,650 sq. ft. All residences are 100% Vaastu-compliant, and the project includes a lakeview deck and five different themed terraces.
The RERA registration number for TVS Emerald Elements is TN/01/Building/00206/2023. Possession is targeted for June 2028.
The project sits at a precise civic address: 200 Feet Radial Road, Kovilambakkam, next to Kauvery Hospital. That adjacency to a major hospital is not accidental — it reflects the developer's wider approach of placing projects at socially equipped intersections rather than on undeveloped fringes.
TVS Emerald has positioned Elements as a full-community development rather than a stand-alone tower block. Amenities include a fully equipped clubhouse, landscaped gardens, gymnasium, swimming pool, recreation rooms, indoor gaming area, health centre, outdoor sports courts, children's play area, five themed terraces, and a party hall. There is also a multipurpose hall, convenience store, dedicated spaces for yoga and meditation, and courts for table tennis, basketball, and badminton. Additional features include an aroma garden, barbecue area, cafeteria, fiber connectivity, jogging track, library, skating rink, yoga deck, kids' pool, senior citizen plaza, fire pit, and 24-hour backup electricity for common areas.
The choice of Kovilambakkam for the developer's largest Chennai launch to date is grounded in verifiable location logic. Kovilambakkam is located along the Pallavaram–Thoraipakkam 200-feet Radial Road — State Highway 109 — which functions as the primary multi-directional spine for South Chennai. The locality stands out for its Road Over Bridge, which connects GST Road, Velachery Main Road, Medavakkam Main Road, Old Mahabalipuram Road (OMR), and ECR directly to the area. For a developer selling to IT professionals and families who commute across this corridor, that road network is a decisive site criterion.
TVS Emerald Elements sits right at the centre of the PTR 200 Feet Radial Road, 7.9 km from Chennai International Airport and 550 metres from the upcoming Chennai Metro Phase II station. GST Road is 5 km from the project and OMR is 6.8 km away. Nearby IT parks include Chennai One SEZ and the Embassy Splendid Tech Zone. The locality is also about 11 km from Guindy Industrial Estate via the 200 Feet Radial Road, and Chennai One IT SEZ and ASV Suntech Park are approximately 10 km from the area.
Kovilambakkam is one of the areas that will be connected by the Phase II network of the Chennai Metro, currently under construction. The nearest Phase II metro station is planned near Echangadu Junction, approximately 550 metres from the project. When that line opens, it will materially reduce commute times to central Chennai and to the airport corridor — a factor TVS Emerald has explicitly cited in its own project positioning.
TVS Emerald's pricing at Elements reflects a deliberate premium to the broader locality average. By April 2026, market prices for the project had reached roughly Rs 12,000 per sq. ft., with the possession target set for June 2028. That figure sits well above the locality-wide average of around Rs 7,750 per sq. ft. as of April 2026. The premium reflects the project's scale, the TVS Group brand, and the direct-frontage position on the 200 Feet Radial Road.
The underlying market trend in Kovilambakkam supports that trajectory. Flat rates in Kovilambakkam changed by 18.1% in the last one year, 36.4% in the last three years, and 44.2% over the last five years. The average rental yield in Kovilambakkam stands at around 5%. Capital appreciation in this part of Chennai typically stays between 6% and 10% annually, with rental demand driven by IT professionals working on OMR.
Chennai's city-level market provides additional tailwind. Chennai property trends showed a 10% year-on-year rise in Q2 2025 with 5,861 launches and 4,911 units sold; even as India's top seven cities saw a 20% decline in housing sales during the same quarter, Chennai recorded a 24% surge in residential sales.
Understanding Elements in context means understanding how TVS Emerald has built its Chennai presence over more than a decade. TVS Emerald's first project in Perungalathur was completed and delivered ahead of schedule, setting a delivery precedent the developer has carried into subsequent projects across the southern and western suburbs. The builder has since delivered projects in Manapakkam, Pallavaram, Kolapakkam, and Paraniputhur, among others, consistently working the South Chennai corridor where its institutional buyer base — employees from the IT and manufacturing sectors along GST Road, OMR, and the airport zone — concentrates.
In December 2025, TVS Emerald hosted a Home Debut event for its Luxor project, marking the developer's first luxury home debut for the Chennai market — an indicator that the company is moving up the product ladder even as it runs large-scale community developments like Elements. That dual-track strategy, mid-segment volume alongside emerging luxury positioning, is consistent with how the TVS Group has historically operated in its core manufacturing businesses: high volume at one price point, aspirational at another.
TVS Emerald was the first developer in Chennai to have its homes certified by the Construction Quality Assessment System (CONQUAS) from the Building and Construction Authority (BCA) of Singapore — a verifiable construction-quality credential that sets it apart from developers who rely on in-house quality claims alone.
