Perungalathur is not an incidental address for TVS Emerald. It is where Emerald Haven Realty Limited, the real estate arm of the TVS Group, took its very first steps into homebuilding. TVS Emerald commenced its first project, GreenHills, in June 2013 in Perungalathur, near Chennai, at Nedungundram, with a mix of apartments, villas and rowhouses. The project was delivered in May 2015, ahead of schedule, an early signal of the delivery discipline the developer has since tried to carry into every subsequent launch. Encouraged by the response to GreenHills, the company moved a short distance away to Kolapakkam, also within the Perungalathur belt, to acquire an 18-acre parcel for what became TVS Emerald Green Acres, its second Chennai project and the community that the Atrium development now sits within.
TVS Emerald Atrium @ GreenAcres is spread over 2.53 acres of land and is located within the 18-acre community of TVS Emerald GreenAcres, on Kolapakkam Main Road in Perungalathur. Atrium @ GreenAcres offers 2 BHK and 3 BHK apartments across one residential block of 4 towers in a Basement plus Stilt plus 8-floor configuration, with around 256 units on offer. The project's signature feature is its dedicated central atrium of 10,800 sq.ft., around which the towers are arranged, giving the development its name. Over 72% of the layout is kept as open space, including roughly 2 acres of landscaped gardens, and the wider Green Acres township also carries a commercial block that residents can use without leaving the community. TVS Emerald had already handed over 352 apartments and 35 villas in GreenAcres with a grihapravesam for all homeowners on the same day before Atrium was launched as the next phase of the same address, and in September 2023 the company used Atrium itself as the venue for its second Home Debut event, walking prospective buyers through finished apartments on site.
The project carries RERA registration number TN/01/Building/0194/2021, filed with the Tamil Nadu Real Estate Regulatory Authority. Unit sizes span roughly 822 to 1,225 sq.ft. across the 2 and 3 BHK layouts, positioning Atrium in the same value bracket that GreenHills and the earlier GreenAcres phases occupied when they first attracted buyers to this stretch of Perungalathur over a decade ago.
Emerald Haven Realty is a comparatively young division measured against the age of its parent. The TVS Group was started by T.V. Sundaram Iyengar in 1911 in Madurai, Tamil Nadu, where it is headquartered, and has over the years come to be synonymous with the qualities of Trust, Value and Service across automobiles, components and finance. The Group today comprises over 50 companies, close to 60,000 employees, and a turnover of over USD 8.5 billion. Real estate is a newer chapter within that history: Emerald Haven Realty Limited, started in 2013, brings the same trust, value and service that customers have come to expect from the TVS Group to housing specifically. Since GreenHills and GreenAcres, the developer has expanded to Manapakkam (Peninsula, Magnific), Porur (Green Enclave), Medavakkam (Aaranya), Kovilambakkam (Elements), Padur on OMR (Verde Vista) and into a luxury debut behind VR Mall (Luxor), alongside plotted developments at Padappai (Flourish) and Siruseri (Lake Shore), and a newer footprint in North Bengaluru. Perungalathur, though, remains the locality where the company's homebuilding track record was first tested and proven, which gives Atrium at Green Acres a degree of institutional memory that newer TVS Emerald addresses in Chennai do not carry.
Perungalathur has good connectivity because it is very close to GST Road, with bus services and the Perungalathur Railway station nearby, making daily commuting straightforward for residents of Green Acres. The neighbourhood offers connectivity to nearby localities like Vandalur, Mudichur and Arul Nagar, and its position along the Grand Southern Trunk Road has made it an attractive destination for investors and homebuyers. For Atrium residents specifically, the project is located just 3.7 km from the Vandalur Zoo, and GST Road and the Tambaram areas are just minutes away, with IT corridors located roughly 15 minutes from the project. MEPZ SEZ and the Embassy Splendid Tech Zone are 6 to 12 km away, and the IT hubs of Perungudi and Thoraipakkam sit about 20 km out, putting Green Acres within a reasonable commute of South Chennai's larger employment clusters without the density or pricing of those corridors themselves.
Social infrastructure has filled in around the project rather than needing to be planned from scratch. Annai Velankanni Engineering College is 0.7 km away and Sri TS Baliah Memorial Matriculation School is 1.3 km from the site, while Dr. Rela Hospital is around 14.5 km out. Tagore Medical College Hospital is a well-known landmark in Perungalathur, and Kelambakkam-Vandalur Road and Vandalur Railway Station are among the important landmarks near the project.
Perungalathur has stayed in the affordable-to-mid segment even as demand has picked up. The average Perungalathur property rate is currently in the range of Rs. 4,800 to Rs. 8,200 per square feet, and along the GST Road frontage itself, average property rates for flats stood around Rs 7,000 per sq ft, having changed by 10.2% in the last 1 year and 52.2% over the last 5 years. That trajectory is consistent with what Perungalathur average property price per sq.ft. for apartments appreciated 6.5% in the last year, a pace that reflects steady, unspectacular suburban absorption rather than speculative spikes, the kind of market a long-format township like Green Acres depends on for repeat phases over time.
