TVS Emerald — the real estate arm of the TVS Group, formally incorporated as Emerald Haven Realty Limited — entered residential development in Chennai around 2012, bringing with it the institutional weight of a conglomerate that counts over 50 group companies, 50,000 employees, and an annual turnover of over USD 8.5 billion, founded by T. V. Sundaram Iyengar in 1911 at Madurai. Real estate is, by that measure, a relatively young vertical — but one the group has scaled with deliberate speed. In FY 2023 alone, TVS Emerald sold more than a thousand units and recorded over INR 925 crore in revenue. Since then, the developer has signed a platform-level capital agreement: TVS Emerald entered a platform agreement with HDFC Capital for Rs 1,000 crore directed specifically toward plotted developments.
That capital commitment explains why Pudupakkam drew TVS Emerald's attention. The developer's plotted product line — land parcels within fully serviced, amenity-rich gated layouts — is where it has chosen to concentrate significant resources in South Chennai, and Pudupakkam sits at the precise intersection of affordability, nature, and proximity to one of India's largest technology employment clusters.
TVS Emerald Lakeshore is a premium residential plotted development launched near the TCS SIPCOT IT Park, off OMR in Chennai, spanning 18 acres of land. Codename Sanctuary at TVS Emerald Lakeshore is a prestigious plotted development encompassing 18.8 acres and featuring 363 thoughtfully crafted plots. The site address is off the Kelambakkam–Vandalur Road, Pudupakkam, Tamil Nadu 603103.
The project is distinguished by five meticulously themed gardens, a reserve forest on one side and a serene lake on another, with open spaces, tree-lined avenues, and co-working spaces throughout the layout. The clubhouse is positioned to overlook the reserve forest and lake, giving residents a direct view of the natural setting from within the amenity block.
The 18.8-acre gated layout holds 363 plots offered across three variants — Premium (under 750 sq ft), Imperial (750–1,700 sq ft), and Palatial (above 1,800 sq ft). The layout is designed with wide tree-lined avenues, modern infrastructure, rainwater harvesting systems, and well-laid internal roads. An elevated compound wall runs along the project boundary, and 24/7 CCTV surveillance covers major vantage points.
The clubhouse, spread across 8,000 sq ft over G+2 floors, incorporates a yoga and aerobics room, multipurpose court, cricket net, co-working space, outdoor gym, and children's play area, among 33-plus amenities. Underground sanitary lines are connected to an STP, underground piped water lines serve individual plots, metro water provision is available per plot, and recharge pits handle rainwater harvesting.
TVS Emerald Lakeshore is registered under TNRERA with registration number TN/35/Layout/03555/2023. The layout also carries DTCP approval.
Phase 2 of TVS Emerald Lakeshore continues the developer's expansion within the same Pudupakkam address. In June 2024, TVS Emerald hosted its 5th Home Debut event at Lakeshore — the first time a Home Debut had been held for a plotted development project — giving clients a preview of the premium plots and the lifestyle that awaits at the community. That event marked the developer's own signal that Lakeshore had earned flagship status within its plotted portfolio, warranting the same curated launch format previously reserved for apartment towers.
Pudupakkam, near Siruseri SIPCOT, is a developing area situated in Chengalpattu district's Thiruporur taluk — a neighbourhood that has experienced significant growth since Siruseri's IT parks were built and the technology sector expanded. The proximity to SIPCOT is the single most consequential factor in the area's trajectory.
SIPCOT IT Park is located in Siruseri along the IT Corridor in Chengalpattu District, developed across 782.51 acres by the State Industries Promotion Corporation of Tamil Nadu — and is the second-largest IT park in Asia. Companies including TCS, Cognizant, and Infosys maintain major operations within the park. TVS Emerald Lakeshore sits right next to the TCS campus within SIPCOT Siruseri IT Park, with Polaris and ETA Techno Park also in close proximity.
This employment density directly drives residential demand in Pudupakkam. The area is seeing rising interest from both homebuyers and tenants due to improving infrastructure and good connectivity to the city and IT hubs, with demand for both purchases and rentals remaining consistently strong.
Positioned just off the OMR IT corridor, Pudupakkam connects smoothly to SIPCOT IT Park and is also accessible via the Vandalur–Kelambakkam Road, which offers direct routes to GST Road, the Chennai–Nagapattinam National Highway NH179B, and the Chennai Outer Ring Road. The Rajiv Gandhi IT Expressway is accessible within a 5 km radius, SIPCOT IT Park and ETA Technopark are 8–10 km away, and VIT Chennai University is approximately 8 km from Pudupakkam.
Chennai Metro Phase 2 includes Corridor 3 running from Madhavaram to SIPCOT. Chennai Metro Rail Ltd. Phase II plans to operate services from Nehru Nagar in Perungudi through to Siruseri SIPCOT. Once the Siruseri Metro Station becomes operational, it will offer faster commutes, reduce traffic congestion, and boost accessibility to SIPCOT, Navalur, and Kelambakkam. The Lakeshore site sits approximately 10 minutes from this planned station, giving future residents rail access to the full OMR corridor once the line is commissioned.
Healthcare in Pudupakkam is primarily served by Chettinad Hospital and Research Institute, with additional options including SRM General Hospital, OneHealth Super Speciality Hospital, and Praveena Hospitals within the vicinity. VIT Chennai, PSBB School, and Velammal New Gen are within minutes of the Lakeshore site. The Marina Mall in Egattur serves as a lifestyle and entertainment destination with retail brands, dining, and a multiplex along the IT corridor.
Average flat rates in Pudupakkam stood around Rs 6,350 per sq ft, with flat prices appreciating 8.5% in the last one year, 76.4% in the last three years, and 81.4% over ten years. For land specifically, land rates in Pudupakkam changed by 20.8% in the last one year, 46.8% in the last three years, and 110.9% in the last five years.
The neighbouring Siruseri micro-market provides a useful benchmark for the plotted segment. Between 2021 and 2025, Siruseri saw plots that traded at Rs 3,500–4,500 per sq ft rise to Rs 6,000–8,000 per sq ft — a 71–77% appreciation over four years. Pudupakkam currently sits at a lower entry point, reflecting its position one step behind Siruseri on the OMR corridor, but tracking the same demand drivers. The average rental yield in Pudupakkam is 4%.
Pudupakkam is not TVS Emerald's only address in South Chennai — it is part of a deliberate geographic strategy. The developer has active projects at Vengaivasal (TVS Emerald Aaranya and its Udyana phase), Padur (TVS Emerald Verde Vista, an IGBC Gold pre-certified project), and Manapakkam (TVS Emerald Peninsula). Across this portfolio, TVS Emerald has accumulated 16 RERA-registered projects in Chennai. The Pudupakkam Lakeshore project extended the developer's footprint into premium plotted land — a category it has committed substantial capital to, and one where the OMR–Siruseri belt offers the most defensible demand rationale in the city.
TVS Emerald is the first developer in Chennai to have its homes certified by the Construction Quality Assessment System from the Building and Construction Authority (BCA) — an internationally recognised benchmark rarely pursued in the Indian residential market. That certification history, combined with the group's institutional capital backing from HDFC Capital, distinguishes Lakeshore Phase 2 from most plotted developments in the Pudupakkam micro-market.
