TVS Emerald is the real estate arm of the TVS Group, incorporated as Emerald Haven Realty Limited in 2012 and carrying forward a business tradition that traces back to 1911, when T. V. Sundaram Iyengar started the group's first transport venture. TVS Emerald is the TVS Group's real estate division, Emerald Haven Realty Limited, based in Chennai, and it was started by T. V. Sundaram Iyengar in 1911 at Madurai. The group's scale beyond real estate is considerable: the TVS Group is one of India's leading business houses with over 50 group companies, 50,000 employees, and an annual turnover of over USD 8.5 billion. In Siruseri, on Chennai's southern IT corridor, that legacy shows up as TVS Emerald Lake Shore, a plotted residential layout positioned directly against the demand pool created by the SIPCOT IT Park.
TVS Emerald Lake Shore is an 18.8-acre plotted development positioned between a reserve forest and a lake. Nestled amidst a pristine reserve forest and a picturesque lake, this exceptional 18.8 acres plotted development will be the new residential landmark near Siruseri, South Chennai. It offers 363 residential plots adjacent to the reserve forest. The layout sits near Kelambakkam–Vandalur Road, on 18.8 acres of land near Siruseri, off the Kelambakkam-Vandalur Road, and is a mere 5.8 km away from Kelambakkam Junction and 12 km from Marina Mall. The project carries Tamil Nadu RERA approval, with the RERA id TN/35/Layout/03555/2023 dated 21/09/2023.
On amenities, the layout is built around 5 Gardens Of Happiness, a unique blend of harmonious nature with curated amenities spread across five distinct gardens offering social, physical, active, spiritual, and sensory experiences, along with a centrally located, three-story clubhouse filled with a diverse range of amenities. Commonfloor's listing data records amenities comprising aerobics, an amphitheater, avenue tree plantation, a badminton court, billiards, a business center, CCTV cameras, a club house, cricket court, gym, jogging track, meditation hall, multi purpose play court, party area, and a yoga deck among others. TVS Emerald treated Lake Shore as a distinct product line within its portfolio: in June 2024, TVS Emerald hosted its 5th Home Debut event at Lakeshore, marking the first time a home debut was held for a plotted development project, giving clients a preview of the premium plots and the lifestyle that awaits.
Siruseri's relevance to this project is inseparable from the SIPCOT IT Park that anchors the belt. Siruseri, strategically positioned along OMR between Navalur and Kelambakkam, has transformed from an industrial zone into Chennai's most dynamic IT and residential hub, once dominated by the sprawling SIPCOT IT Park. The established SIPCOT Siruseri IT Park is home to 100+ companies including TCS, Cognizant, HCL, Infosys, and Capgemini. TVS Emerald Lake Shore leans on this employment base directly, sitting at the heart of Siruseri just off Kelambakkam, OMR, and located right next to the massive TCS Campus in SIPCOT Siruseri IT Park, Polaris, and ETA Techno Park.
Connectivity is being reinforced by a metro line under construction. Chennai Metro Phase II's Corridor-3, running from Madhavaram to SIPCOT over roughly 45.8 km, is one of three corridors in the 118.9 km Phase II network, and the project is proposed to be completed by the end of 2028. This is layered onto an already-improving road network along OMR, which the locality shares with established social infrastructure — hospitals, malls, and institutions such as VIT and Chettinad Hospital sit within a short drive of Lake Shore.
Land values in Siruseri have moved sharply over the past several years, which is the backdrop against which Lake Shore's plotted format sits. Between 2021 and 2025, Siruseri witnessed remarkable price escalation: plots that traded at ₹3,500–₹4,500 per sq.ft. in 2021 now command ₹6,000–₹8,000 per sq.ft., reflecting a 71–77% appreciation over four years. Market commentary projects the trend continuing: analysts forecast prices crossing ₹9,000 per sq.ft. by 2028, positioning Siruseri as OMR's most stable appreciation corridor. On price positioning within OMR, Siruseri remains 30–40% below established OMR nodes like Thoraipakkam (₹10,000+ per sq.ft.) and Sholinganallur (₹12,000+ per sq.ft.) — a gap that plotted-development buyers weigh against the land they can secure now versus built apartment stock closer to the city.
Lake Shore is one entry in a broader and diversified body of work. TVS Emerald's FY23 numbers give a sense of scale: the company achieved a significant milestone in FY '23, selling more than a thousand units and earning over INR 925 crore in revenue. It has also brought institutional capital into its plotted-development pipeline, having signed a platform agreement with HDFC Capital for Rs 1000 crore towards plotted developments. Elsewhere in Chennai, the developer has run villa communities such as Aaranya near Medavakkam — launched in June 2022, Phase I features 96 villas spread across 15.6 acres with 62% open space — apartment communities like Elements, which TVS Emerald describes as the biggest real estate launch in Chennai in a decade, launched in July 2023, and its first move into the luxury apartment segment with Luxor, launched in October 2023, featuring 3 and 4 BHK luxury apartments behind VR Mall. The plotted-development format used at Lake Shore was also extended outside Chennai, with TVS Emerald launching Estate, its first plotted development project in Bangalore, in October 2023.
For a buyer evaluating TVS Emerald Lake Shore, the case rests on three overlapping factors: a developer with a century-linked group heritage and a demonstrated FY23 sales record entering the plotted-development category with institutional funding behind it; a specific, RERA-registered layout of 363 plots with lake and forest frontage and a resort-style clubhouse; and a locality where SIPCOT-driven employment demand and an under-construction metro corridor have already pushed land values up substantially over the past four years, with further appreciation forecast as the Purple Line nears completion by 2028.
