TVS Emerald, the real estate arm of the Chennai-headquartered TVS Group, chose Vengaivasal, near Medavakkam, for one of its flagship villa communities. The project is located 150 m from the Vengaivasal main road, and TVS Emerald Aaranya is spread over a total area of 15.6 acres. It sits just 150 meters from the Vengaivasal Main Road and 2.1 Kms from the Velachery–Tambaram Main Road. For a developer whose portfolio in Chennai runs mostly to gated apartment communities, an independent-villa township of this scale on the city's southern edge is a distinct product line, and Vengaivasal is where TVS Emerald chose to build it.
TVS Emerald launched Aaranya near Medavakkam in June 2022. Phase I featured 96 villas spread across 15.6 acres with 62% open space, offering 100+ amenities and located near Nanmangalam Forest Reserve. TVS Emerald launched Aaranya Phase II (Rejoice) in March 2023, featuring luxurious 3 and 4 BHK resort-style villas. Rejoice extends the same masterplan with row villas rather than standalone units, letting buyers choose between the Phase I layouts and the newer Rejoice configurations within one integrated community.
The Rejoice villas are designed to offer spacious living spaces, with each villa spanning an area of around 1,519 square feet to 2,316 square feet, available in 3 and 4-BHK configurations with modern amenities such as air conditioning and modular kitchens. Across Aaranya, the distinguishing features include contemporary villa design surrounded by nature, a 15,000 sq.ft. exclusive clubhouse for villa owners, 62% open space, roughly 1.25 acres of landscaped parks and gardens, and a man-made pond. Villas across the phases come in 2, 3 and 3.5 bedroom configurations.
Aaranya's setting explains part of the decision. Over 62% open space in the project sits mere minutes from the landscapes of the Nanmangalam Reserve Forest. That adjacency to protected green cover is unusual for a villa project this close to the OMR-Sholinganallur job corridor, and TVS Emerald has built its Aaranya marketing squarely around it. Vengaivasal is a developed area in South Chennai where SH-110, the Mambakkam-Medavakkam Main Road, passes through, and the locality is also linked by Anjaneyar Kovil Street and Velachery roads, with ELCOT SEZ and Futura Tech Park at Sholinganallur only about 6 km away. That puts Aaranya's residents within a short commute of the IT employment base that drives much of South Chennai's housing demand, without the density of OMR itself.
Healthcare in the vicinity includes Sri Balaji Hospital, Annai Teresa Hospital and Mugavari Eye Hospital and Research Institute, alongside schools such as Infant Jesus High School and Alpha School. TVS Emerald's own project documentation lists St. John's public school 5.7 km away and Dr. Kamakshi Memorial Hospital 9.1 km away from the Aaranya site, reinforcing that the community sits within an established residential catchment rather than a greenfield outpost. Within Aaranya itself, provision for a grocery store, clinic and pharmacy has been allotted as part of the commercial block, so day-to-day needs are addressed inside the gated layout as well.
Vengaivasal's apartment and villa market gives useful context for what an Aaranya or Rejoice purchase represents. Flat prices in Vengaivasal are in the range of Rs 5,700-8,050 per square foot, land rates run around Rs 7,200-8,450 per square foot, and the average flat rate stands near Rs 6,450 per square foot. Flat rates here have moved 18.3% over three years and 57.3% over five years, while land rates have risen 50.0% over three years and 97.4% over five years. Land, not built-up apartment stock, has been the stronger performer in this specific pocket, which matters for a project like Aaranya where each villa carries its own undivided share of land rather than a share in a tower footprint.
Neighbouring Medavakkam is priced around Rs 8,165 per square foot, higher than Vengaivasal's average asking rate, while nearby Perumbakkam and Sembakkam sit at slightly lower rates. That positions Vengaivasal, and by extension TVS Emerald's Aaranya township, between the established, higher-priced Medavakkam core and the newer, more affordable pockets further south, a mid-point that a villa buyer trading built-up density for land and open space would recognise as reasonable.
TVS Emerald operates as part of the 115-year-old TVS Legacy and describes itself as Chennai's second-largest real estate developer, a position built on a portfolio that spans villas, apartments and plotted developments across the city. Its other active addresses illustrate the range against which Aaranya sits: Peninsula Phase III in Manapakkam, launched September 2022, offers 100% corner homes; Jardin in Singasandra near Kudlu Gate marked the company's entry into the Bengaluru market in October 2022; and Luxor, launched October 2023 behind VR Mall, marked TVS Emerald's entry into the luxury apartment segment. The company has also signed a platform agreement with HDFC Capital for Rs 1,000 crore towards plotted developments, and in FY23 it sold more than a thousand units for over INR 925 crore in revenue. Aaranya in Vengaivasal remains one of the few projects in that portfolio built entirely around standalone and row villas rather than apartments, which is what gives the Rejoice phase its particular relevance to buyers looking specifically for land-backed homes in South Chennai.
Marketed as the first resort-styled villas of their kind in Chennai, Aaranya's 2, 3 and 3.5 bedroom villas sit amid a green canopy lined with a world-class clubhouse, a 5-star sized swimming pool and 100-plus international-standard amenities. The amenity list spans a walking and jogging track, outdoor gym, lawn tennis, a cricket practice pitch, a multi-purpose court for basketball and mini football, a kids' play area, a senior citizens' square, an amphitheatre, and a party lawn with barbeque deck. Solar power is used for the electrical fittings in the project's clubhouse, consistent with the sustainability positioning TVS Emerald applies across its Chennai portfolio.
