TVS Emerald Hosts First Luxury Home Debut for Luxor Project in Chennai
TVS Emerald Marks Entry into Luxury Segment with First Luxor Home Debut
In December 2025, TVS Emerald hosted the Home Debut event for the Luxor project, marking TVS Emerald's first ever luxury home debut for the Chennai market. The event offered an exclusive first look at the bespoke residences of TVS Emerald Luxor.
Project Overview
TVS Emerald launched Luxor in October 2023, marking its entry into the luxury segment. TVS Emerald Luxor is located in Chennai's prestigious Anna Nagar, featuring an ultra-luxury apartment project with Italian marble throughout. The project spans 2.1 acres with 128 units.
The project comprises two majestic high-rise towers and offers a range of meticulously designed residences, including 3 & 4 BHK apartments and exquisite duplex apartments. The location is strategically positioned at the crux of Anna Nagar, just minutes from Grand Northern Trunk Road, Nombalur, Moggapair, and Koyambedu Metro & Bus terminus.
Specification and Amenities
The architectural masterpiece is crafted with Italian marble throughout, adding opulence to every corner. Amenities at TVS Emerald Luxor include a fully equipped clubhouse, landscaped gardens, gymnasium, swimming pool, recreation rooms, outdoor sports courts, children's play area, party hall, and meticulously planned 24/7 security.
At the heart of the community lies a serene Balinese-themed clubhouse, offering a lifestyle that transforms everyday living into an extraordinary experience.
Market Context and Delivery
In 2025–2026, the definition of luxury in Chennai settled at the ₹3 Cr mark, with premium pockets like Anna Nagar typically securing a high-end 3BHK at this budget. Luxury home prices in Chennai have increased up to ₹40,000 per sq ft, with buyers looking for ultra-luxury properties with premium amenities.
The project is currently under construction, with handover expected by August 2028.
TVS Emerald's Luxury Portfolio Expansion
The Luxor Home Debut reflects TVS Emerald's strategic pivot toward the premium segment. TVS Emerald has already delivered close to 2 million sqft of residential housing to its customers across 5 projects in Chennai. In March 2025, TVS Emerald launched TVS Emerald Cascadia, marking its entry into the uber-luxury segment in the Bangalore market, offering just 63 exclusive 3 & 4 BHK uber-luxury residences designed by Perkins Eastman.
The TVS Group is one of India's leading business houses with over 50 group companies, 50,000 employees, and an annual turnover of over USD 8.5 billion. It was started by T. V. Sundaram Iyengar in 1911. Over the years, the group has become synonymous with the qualities of Trust, Value, and Service in 2-wheelers, automotive components, and homes.
TVS Emerald was the first developer in Chennai to get its homes certified by The Construction Quality Assessment System from Building and Construction Authority (BCA), Singapore.
Regulatory Standing
TVS Emerald Luxor is RERA registered with id TN/29/Building/0320/2023 dated 27/07/2023.