TVS Emerald — formally Emerald Haven Realty Limited — is the real estate division of the TVS Group, one of India's largest business conglomerates. The TVS Group operates over 50 companies, employs roughly 50,000 people, and generates an annual turnover of more than USD 8.5 billion; it was founded in 1911 at Madurai, Tamil Nadu, by T. V. Sundaram Iyengar. TVS Emerald was incorporated as a separate real estate entity in 2012. That heritage shapes how the developer operates: on-time delivery, international certification, and managed post-occupancy service are consistent commitments across its portfolio.
TVS Emerald has 21 residential projects in its portfolio, of which 14 are in Chennai South. The record in the city already spans multiple product categories. TVS Emerald Elements, launched in July 2023, was described as the biggest real estate launch in Chennai in a decade, offering 100% Vaastu-compliant residences and over 50 amenities based on the concept of the five elements. TVS Emerald Luxor, launched in October 2023, marked the developer's entry into the luxury segment — a project behind VR Mall in Chennai featuring 3 and 4 BHK apartments. TVS Emerald has also signed a platform agreement with HDFC Capital for ₹1,000 crore directed at plotted developments. Across the city, its sites run from Porur in the west to Manapakkam in the southwest to the full OMR corridor in the south.
In FY 2023, TVS Emerald sold more than a thousand units and earned over ₹925 crore in revenue. The launch of Udyana at TVS Emerald Aaranya saw 70% sold status on launch day, and TVS Emerald Heartland sold out entirely. These are not isolated events — they reflect a buyer base that repeatedly returns to the TVS Emerald name in Chennai.
The Old Mahabalipuram Road (OMR) comprises nine stretches — Madhya Kailash, Taramani, Perungudi, Thoraipakkam, Sholinganallur, Navalur, Padur, Kelambakkam, and Thaiyur. OMR, also known as the Rajiv Gandhi IT Expressway, plays a pivotal role in linking the localities along this stretch. TVS Emerald has positioned its two current active projects — Verde Vista at Padur and Serene Springs at Thaiyur — at the southern, fast-appreciating end of this corridor, where land is still available for low-rise and mid-rise formats that the developer favours.
Chennai Metro Phase II is underway, with driverless trains to be deployed across Corridor 4, enhancing connectivity across 26.1 km and 27 stations. The elevated metro line on OMR will run parallel to the IT expressway; the Madhavaram-to-Siruseri SIPCOT corridor spans 45.8 km as part of a total Phase II distance of 118.9 km. Both Padur and Thaiyur fall within the zone that this metro expansion serves, and proximity to upcoming stations is already reflected in pricing. Projects within 500 metres of metro lines in Chennai have seen 5–8% value growth.
Kelambakkam and Siruseri are gaining attention for plotted developments and tech campuses, while the OMR stretch from Padur to Thaiyur benefits from proximity to the SIPCOT IT Park at Siruseri, where companies including TCS, Cognizant, HCL, and Capgemini operate campuses. OMR attracts IT professionals with its tech parks and gated developments.
The price trend here reinforces the investment case. Flat prices in Thaiyur range between ₹4,350 and ₹6,750 per sq ft, with average rates around ₹5,350 per sq ft. Flat rates in Thaiyur have appreciated 13.8% in the last year, 30.5% over three years, and 40.8% over five years. At Padur, which sits slightly closer to central OMR, land prices are moving upward and available inventory is shrinking with ongoing residential and commercial development.
Verde Vista is situated in Padur, South Chennai, just off OMR — approximately 2.7 km from SIPCOT IT Park and near the upcoming Siruseri Metro Station. The project spans approximately 4.79 acres with 355 units across three blocks. Configurations cover 2, 3, and 4 BHK apartments, with sizes ranging from approximately 952 sq ft (2 BHK) up to 2,676 sq ft (4 BHK).
Prices start at around ₹78.9 lakhs for 2 BHK units, ₹1.12 crore for 3 BHK, and rise to approximately ₹2.13 crore and above for 4 BHK Luxe units. The project is RERA-registered under TN/35/Building/0044/2025. Possession is expected by January 2030.
Verde Vista is an IGBC Gold pre-certified project, a standard TVS Emerald has applied consistently across its portfolio. The low-rise apartments surround an expansive central green grove, with 2, 3, and 4 BHK homes oriented to foster a sense of community alongside natural surroundings. The project sits near educational institutions including Anand Institute of Higher Technology (1.2 km) and Hindustan International School (2.7 km), with SIPCOT IT Park within 2.7 km.
Serene Springs is TVS Emerald's first purpose-built senior living community — a product category no other project in the developer's Chennai pipeline currently occupies. It was developed in collaboration with Columbia Pacific Communities and is designed exclusively for active and independent seniors. The project is spread across 1.8 acres along the OMR corridor, located at Thaiyur.
Serene Springs offers thoughtfully designed 1 and 2 BHK apartments in OMR (Thaiyur), Chennai. Unit sizes range from 959 to 1,183 sq ft. Prices range between ₹77.5 lakhs and ₹97 lakhs. The project is registered under TNRERA with number TN/35/Building/0599/2024. Possession is expected by October 2029.
Residents experience community living managed by Serene Communities by Columbia Pacific, India's largest senior living operator, with activities, events, and amenities within one community. On-site healthcare support, physiotherapy facilities, community dining, landscaped gardens, walking trails, and 24/7 security are among the curated amenities. The location gives residents access to Chettinad Health City, Supreme Speciality Hospital, Marina Mall, and Vivira Mall. Chettinad Super Speciality Hospital is 8 minutes away, Marina Mall 14 minutes, and Kelambakkam Junction 3 minutes.
The project accommodates 237 families across 1.8 acres. For adult children buying a home for parents, or for seniors relocating from larger homes, the Thaiyur location offers calm surroundings alongside the healthcare and connectivity infrastructure that mature buyers prioritise.
Beyond metro connectivity, the OMR south corridor holds several institutional anchors. IIT Madras is expanding into Thaiyur for research purposes, with the Tamil Nadu state government allotting 160 acres for a research institute project estimated to cost ₹600–800 crore. The facility is expected to house 10–15 research centres. This kind of anchor institution consistently underpins residential demand in its immediate vicinity.
Upcoming infrastructure in the broader Chennai region includes Metro Rail Phase II, a 133 km six-lane Peripheral Ring Road, and the Bangalore-Chennai Expressway NE7. Strong leasing activity across IT, BFSI, and GCC sectors continues to grow Chennai's commercial domain, with office space absorption particularly evident in OMR — directly influencing housing demand in nearby areas.
Plot sales grew 8–10% in localities including Kelambakkam, Padur, and Thaiyur through the first half of 2025, with buyers consistently preferring DTCP/RERA-approved layouts with gated amenities. TVS Emerald's two OMR projects are both RERA-registered and fall precisely within this buyer preference.
TVS Emerald's concentration on the OMR south corridor is not incidental. Chennai's urban landscape has witnessed the Old Mahabalipuram Road evolve from a suburban belt into one of the city's most active development and investment addresses. The developer's product range on this stretch — IGBC Gold-certified low-rise apartments at Verde Vista, and a first-in-category senior living community at Serene Springs — reflects deliberate segmentation rather than generic residential delivery.
Both projects carry TNRERA registration, both are under construction with defined possession timelines, and both benefit from the TVS Group's institutional backing — including its HDFC Capital platform agreement for large-scale development. IT professionals in particular prefer residential apartments in areas like Navalur and Padur, and the senior-living segment at Thaiyur addresses a distinct, underserved demand cohort on the same corridor. For a buyer evaluating TVS Emerald in Chennai, the relevant question is not whether this location has merit — the price and absorption data confirm that — but which of the two distinct products fits their specific life stage and use case.
