Emerald Haven Realty Limited, operating as TVS Emerald, is the real estate subsidiary of the TVS Group. T. V. Sundaram Iyengar founded the group in 1911 with the establishment of T. V. Sundram Iyengar & Sons in Madurai. In 2012, TVS forayed into real estate as TVS Emerald. That lineage — over a century of the group operating across automotive, finance, and transport — is not decorative backstory; it shapes how TVS Emerald builds. TVS Emerald claims to be the first builder in India to have homes certified by CONQUAS, the Construction Quality Assessment System from Singapore. TVS Emerald has already delivered approximately 2.5 million sq ft of residential housing to its customers, ahead of schedule.
The TVS Group is one of India's leading business houses, with over 50 group companies, close to 60,000 employees, and a turnover of over USD 8.5 billion. When its real estate arm places a project in a specific locality, it is making a considered, long-horizon call. The choice of Thaiyur on the Old Mahabalipuram Road (OMR) — and specifically the selection of this micro-market for TVS Emerald's first-ever senior living community — signals how seriously the developer reads this corridor's trajectory.
TVS Emerald Serene Springs is the first senior living community by TVS Emerald, developed in collaboration with Columbia Pacific Communities. The institutional partnership matters: project maintenance and senior living services are managed by Serene Communities by Columbia Pacific, described as India's largest senior living operator.
Spread across 1.8 acres along the OMR corridor, TVS Emerald Serene Springs sits at Thaiyur, Chennai. The building is configured as Ground + 16 floors, housing 237 units of 1 BHK and 2 BHK flats, at sizes from 959 sq ft to 1183 sq ft. The project is RERA-registered under TNRERA with registration number TN/35/Building/0599/2024.
The price range of TVS Emerald Serene Springs spans between Rs 77.5 lakh and Rs 97 lakh. That pricing, on the OMR's Phase 2 stretch, reflects the deliberate positioning of this product — not the most speculative end of the corridor, but grounded in a segment with measurable, consistent demand.
At TVS Emerald Serene Springs, residents have access to on-site healthcare support, physiotherapy facilities, community dining, landscaped gardens, walking trails, and 24/7 security. The community highlights 42 amenities, from a fitness zone and play area to leisure space. Every unit is developed with maximum light and ventilation, and constructed with a 100% Vastu-compliant design.
Residents of TVS Emerald Serene Springs benefit from seamless access to Chettinad Health City, Supreme Speciality Hospital, Marina Mall, and Vivira Mall, ensuring medical care, retail, and leisure are always within easy reach. The project is 8 minutes from Chettinad Super Speciality Hospital, 14 minutes from Marina Mall, and 3 minutes from Kelambakkam Junction. The address on Rajiv Gandhi Salai (OMR) provides built-in road connectivity that most suburban projects in Chennai spend years waiting for.
Thaiyur is an upcoming residential locality in Chennai that has gained prominence owing to its connectivity to the IT hubs of Old Mahabalipuram Road (OMR). For a developer selecting a site for a senior living product — which requires healthcare proximity, calm surroundings, road access for family visitors, and a genuine community of residents rather than a transient rental crowd — Thaiyur ticks each criterion in ways that denser, more expensive OMR micro-markets like Sholinganallur or Perungudi cannot.
Development pressure on the IT corridor has pushed land prices and residential activity into Phase 2 of OMR, which starts from Siruseri and goes up to Mahabalipuram. Areas like Padur and Thaiyur are seeing land prices move upward, and availability is shrinking with residential and commercial development. TVS Emerald's entry into Thaiyur, therefore, is timed ahead of a likely compression of supply.
Among the major developments in the area is IIT Madras' expansion for research work in Thaiyur, for which the Tamil Nadu state government allotted 160 acres, estimated to cost Rs 600–800 crore. The facility is expected to house 10 to 15 research centres. Institutional anchors of that scale — drawing faculty, researchers, and their families — are precisely the kind of long-term resident base that supports a senior living community.
The location provides easy access to major commercial hubs like SIPCOT IT Park, ETA Technopark, and Tidel IT Park, along with prominent educational institutions such as SSN College and Anna University. Nearby educational institutions include Hindustan University and Sathyabama University, while healthcare facilities include Apollo Multispeciality Hospital and Chettinad Hospitals.
OMR continues to be one of Chennai's strongest performing real estate corridors, and Phase 2 upgrades such as road widening, signal-free stretches, metro construction, and new flyovers are pushing demand higher. Chennai Metro Phase 2 will span 118.9 kilometres across three new corridors, including Corridor 3 from Madhavaram to SIPCOT covering 45.8 kilometres and Corridor 5 from Madhavaram to Sholinganallur covering 47 kilometres, with an investment of Rs 68,180 crore.
Property prices in Chennai are expected to rise by 5 to 7 percent during the 2024–2025 period, with infrastructure investment cited as the primary driver. For buyers entering TVS Emerald Serene Springs at current pricing on the Phase 2 stretch, the trajectory is supported by independently reported market data, not developer claims.
TVS Emerald is not a new entrant finding its feet in Chennai. In FY 2023, TVS Emerald achieved a milestone of selling more than a thousand units and earning over INR 925 crore in revenue. The developer also signed a platform agreement with HDFC Capital for Rs 1,000 crore towards plotted developments. Across Chennai, the company has delivered projects in Perungalathur, Manapakkam, Pallavaram, Paraniputhur, Kolapakkam, and Padur, spanning apartments, plotted developments, and villas. In July 2023, TVS Emerald launched Elements, described as the biggest real estate launch in Chennai in a decade.
The Thaiyur project is distinct within this portfolio: it is the only one addressed to the senior living segment, and the only one structured around a formal management partnership with a third-party operator. That specificity signals that TVS Emerald's presence in Thaiyur is not opportunistic — it reflects a deliberate product category decision backed by site selection driven by the very infrastructure and social fabric that makes this part of the OMR corridor suitable for this kind of community.
