TVS Emerald is the residential real estate arm of the TVS Group, formally incorporated as Emerald Haven Realty Limited in 2012 and headquartered in Chennai. The TVS Group is one of India's leading business houses with over 50 group companies, 50,000 employees, and an annual turnover of over USD 8.5 billion, founded by T. V. Sundaram Iyengar in 1911 at Madurai, Tamil Nadu. The real estate subsidiary carries the same three-word mandate that built the parent group — Trust, Value, Service — into a residential product.
Headquartered in Chennai, the company was incorporated in 2012 and develops residential properties across Chennai and Bangalore. Its years in Chennai gave the brand a measurable track record before it made serious commitments in Bangalore: in FY 2023, TVS Emerald achieved a significant milestone — selling more than a thousand units and earning over INR 925 crore in revenue. That same year, TVS Emerald signed a platform agreement with HDFC Capital for ₹1,000 crore towards plotted developments. In Chennai, the developer also set a benchmark that the industry noticed: TVS Emerald registered sales worth Rs 438 crore on the single launch day of its project TVS Emerald Elements — at the time, the highest recorded launch-day sales figure in Chennai's residential market over a decade.
The Bangalore chapter opened more deliberately. TVS Emerald launched Estate, its first plotted development project in Bangalore, in October 2023. Since then the pipeline has widened quickly, spanning garden-themed apartments at Singasandra (Jardin), high-rise communities near Rachenahalli (Isle of Trees), and in March 2025, TVS Emerald launched TVS Emerald Cascadia, marking its entry into the uber-luxury segment in Bangalore — designed by Perkins Eastman and offering just 63 exclusive 3 and 4 BHK residences. The breadth of the Bangalore portfolio — plotted land, mid-size apartments, and now ultra-luxury — reflects a developer that is calibrating its product to the specific demands of different Bangalore micro-markets rather than repeating a single format.
The project that brings TVS Emerald most directly into the North Bangalore growth story is TVS Altura at Sathanur. TVS Emerald Altura is a premium residential development located on Bagalur Main Road in North Bangalore, offering thoughtfully designed 2 and 3 BHK apartments for modern urban families. Spread across approximately 10.06 acres with 12 elegant towers rising 2B + G + 12 floors, the project is crafted to deliver a refined lifestyle with comfort, convenience, and long-term value.
The project features 975 well-planned homes structured across 2 basements, ground, and 12 floors, offering configurations including 2 BHK (1,100–1,200 sq. ft.), 3 BHK two-toilet (1,510–1,588 sq. ft.), 3 BHK three-toilet (1,898 sq. ft.) and 3 BHK with servant's quarter (2,123 sq. ft.), designed with smart layouts, ample ventilation and natural light.
The project's site philosophy is distinctive. Most developments place greens among the towers; at Altura, the towers stand within the greens — the result is a landscape that surrounds residents, opening space, softening movement, and allowing nature to become part of everyday living. Specifically, with 71% open space, lush greenery, over 200 trees, and a beautiful man-made water body, residents enjoy a peaceful environment amidst the city's fast-paced growth. The project additionally offers 35+ lifestyle amenities along with two Japandi-inspired clubhouses spanning 29,000 sq. ft., ensuring leisure and wellness every day.
The 30+ amenities include 2 fully equipped clubhouses spanning 29,000 sq. ft., landscaped gardens, 2 gymnasiums, 2 swimming pools, rooftop sky cinemas, a mini theatre, a café, a health centre with spa and salon, recreation rooms, multiple sports courts, children's play areas, 3 multipurpose party halls, and 24/7 security.
Altura carries RERA registration number PRM/KA/RERA/1251/309/PR/040426/008572, and is built to EDGE 2 Pre-Certified sustainability standards.
On pricing, TVS Emerald Altura Sathanur is positioned in the premium segment, with prices starting from ₹1.36 Cr onwards. The project is RERA registered with the same ID, and the price of 3 BHK units ranges from Rs. 2.23 Cr to Rs. 3.06 Cr.
TVS Emerald's choice of Sathanur on Bagalur Main Road is anchored in the corridor's infrastructure story, not in speculative positioning. Bagalur Main Road is an emerging residential and tech corridor in North Bangalore, situated near Yelahanka, Kattigenahalli, and Sathanur, and bordered by the KIADB Aerospace Park and Bagalur Lake.
For working professionals, the distances are practical. The KIADB Aerospace Park is located about 10–15 minutes away, and Manyata Tech Park is approximately 20–30 minutes from the project. Sathanur is just 5 minutes from REVA University, 10 minutes from Kogilu Cross, 15 minutes from Bhartiya City and Bhartiya Mall of Bengaluru, and 15 minutes from Hennur Road. Manyata Tech Park and Bangalore International Airport are less than 30 minutes from the project.
Metro access, a persistent factor in Bangalore property decisions, is already taking shape nearby. Bagalur Cross Metro Station is 2.5 km away, Bettahalasuru Metro Station is 3 km, and Yelahanka Metro Station is 5.1 km from the project. The ongoing expansion of the Namma Metro, particularly the Blue Line connecting Central Silk Board to Kempegowda International Airport, is set to significantly enhance connectivity across North Bangalore.
Road access follows NH 44 and Bellary Road. Connectivity in the broader Bagalur area is improving further with the upcoming Bagalur Cross Metro Station and the SH-35 Hennur-Bagalur Road, with travel time to the airport at around 25 minutes and to Hebbal around 20 minutes.
Understanding where TVS Emerald Altura sits in the market requires a look at what the Bagalur-Sathanur corridor is actually doing on price. Average property rates per square foot in Bagalur for flats stood around Rs 9,700 per sq ft, with flat rates having changed by 13.5% in the last one year, 83.0% in the last three years, and 120.5% in the last five years. Bagalur is experiencing rising investor interest due to its close proximity to KIADB's Aerospace Park and industrial developments, with growth surpassing 10% — ideal for those seeking value investments in emerging areas likely to benefit from future urbanisation.
For comparison, recent 2025 data shows citywide property rates ranging roughly from ₹4,650 to ₹18,500 per sq ft depending on location and demand, with most mainstream apartment projects in North Bangalore quoting somewhere around ₹5,500 to ₹11,000 per sq ft. TVS Emerald Altura's launch pricing sits within that band, carrying the brand premium of a group-backed developer alongside relatively early-stage corridor valuations.
From 2026 to 2030, North Bangalore is poised for strong growth, with planned metro expansions, road improvements, and smart infrastructure projects cementing the area's profile as a top residential and commercial zone. Job creation in IT, aerospace, and commercial sectors will draw talent and families. The Kempegowda International Airport remains a pivotal driver for North Bangalore's growth. The surrounding aerospace and defence manufacturing corridor, coupled with the planned Aerotropolis, is creating a self-sustaining ecosystem of employment and residential demand.
Several large developers operate in the Bagalur-Sathanur-Thanisandra belt. TVS Emerald's differentiating position stems from characteristics of the parent group rather than from marketing claims. TVS Emerald is the first builder in India to have homes accredited by CONQUAS, Singapore's Construction Quality Assessment System — an international standard for high-quality construction. The EDGE 2 pre-certification at Altura extends this practice of measuring sustainability rather than simply claiming it.
At TVS Emerald, the developer aims to uphold the founder's values by prioritising timely completion of housing projects — a commitment to delivering projects on time so that customers can move into their new homes as scheduled and experience a hassle-free transition. For a Bangalore buyer evaluating a developer entering the market from Chennai, the track record at projects like Jardin — where TVS Emerald hosted its first-ever Home Debut event in the Bengaluru market in July 2024, a grand event held over two days that showcased the completed residences — provides the clearest evidence of delivery discipline.
At the city level, TVS Emerald's Bangalore pipeline spans plotted developments (the first launched October 2023), garden apartments at Singasandra, high-rise communities near Manyata Tech Park, uber-luxury residences on Mission Road, and senior living in collaboration with Columbia Pacific Communities. The Altura project at Sathanur represents the developer's direct answer to North Bangalore's dominant housing demand segment: the mid-to-premium apartment buyer who works in the airport, aerospace, and tech corridors and needs both connectivity and genuine open-space living at scale.
